Why It Matters

We believe brands can and should be a catalyst for improvement in the communities they serve. This isn't a new trend or revelation, but rather a well documented business reality for brands and organizations today. Whether it's the academics at Harvard Business Review, the consultants of McKinsey or the public servants of The United Nations, the data all say the same thing: corporate social responsibility isn't just a nice to have, but an essential part of a sound business strategy.